About
What can advertising’s past teach us in the present?Through editorial, teaching and research we, academics and students of Falmouth University’s ad school, share what we’ve learnt from studying advertising’s past.
Sir John Hegarty once said, “We're obsessed with tomorrow and the next big
thing. In many ways, that's what makes it so exciting. Constant
innovation at its core. Creativity is, after all, about breaking something down
and putting something new in its place. But sometimes this can work against it. I was lucky enough to be taught history by an inspirational teacher whose mantra was ‘history isn’t about the past, it’s about the future’. Understanding where we came from, why we did what we did and how we could influence tomorrow was at the heart of his teaching”.
We agree.
So in 2020, we launched Adlands as a module on our undergraduate course and launched the first issue of a newspaper about ad history, written and designed by young creatives, for creatives. Advertising history, as seen through the eyes of those who will go on to shape it. All of the articles were written in response to module lectures and learning materials, covering topics ranging from the Mad Men, Brit Pack, brand characters, brands at war, use of parody, political advertising, stereotypes in advertising, and many more.
We’ve been inspired by guest speakers who came to our Falmouth studios to share their stories: author of The Real Mad Men, Andrew Cracknell, BFI curator Jez Stewart, former creative director Nick Bell and of course, the ex-CDP legend and Falmouth lecturer of many years, Rob Kitchen, who is responsible for those infamous Araldite billboards.
With three issues under our belt, we launched Adlands as online space to share not only this work but also our academic research. We hope that you find something here that will help you influence tomorrow’s ads.
We agree.
So in 2020, we launched Adlands as a module on our undergraduate course and launched the first issue of a newspaper about ad history, written and designed by young creatives, for creatives. Advertising history, as seen through the eyes of those who will go on to shape it. All of the articles were written in response to module lectures and learning materials, covering topics ranging from the Mad Men, Brit Pack, brand characters, brands at war, use of parody, political advertising, stereotypes in advertising, and many more.
We’ve been inspired by guest speakers who came to our Falmouth studios to share their stories: author of The Real Mad Men, Andrew Cracknell, BFI curator Jez Stewart, former creative director Nick Bell and of course, the ex-CDP legend and Falmouth lecturer of many years, Rob Kitchen, who is responsible for those infamous Araldite billboards.
With three issues under our belt, we launched Adlands as online space to share not only this work but also our academic research. We hope that you find something here that will help you influence tomorrow’s ads.